As a type of property, Intellectual Property (IP) refers to the intangible. In contrast to real property and personal property, it refers to what the minds of men and women have created, usually expressed or translated into a tangible form that is assigned certain rights of property
Examples of IP include musical, literary, and artistic works; inventions; software; and symbols, names, images, designs, business methods, and industrial processes used in commerce.
Intellectual property laws include patent, copyright, trademark, and trade secret laws, which typically protect IP rights. Patents, copyrights, and trademarks are creations of statute, where the government recognizes and enforces the public expression of an original idea for a limited period of time. Trade secrets, established by common law, can protect IP through contractual and tort remedies. Copyright laws generally protect creative and artistic works such as books, movies, music, paintings, photographs, and software. Patents, trademarks and trade secret laws are used more often to protect industrial properties, as they are generally created and used for industrial or commercial purposes.
In the United States, these laws exist at both the state and federal levels. The laws vary somewhat from state to state. At the federal level, the Constitution and legislation authorized under the Constitution deal exclusively with patents and copyrights, and partially with trademarks and related areas of unfair competition. Intellectual property law is extraordinarily complex, and by its very nature, continuously evolving. Many registered patent attorneys represent themselves as intellectual property law attorneys, as opposed to merely patent attorneys.
International intellectual property law, with the exception of trade secrets, is governed by federal and international treaty legislation. In the era of globalization, with the worldwide internet and the subsequent ability for proprietary data to be copied and appropriated, IP rights need to be protected and regulated at an international level.
Key Benefits of the Service
Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.
- We help you understand customer behaviors
- We help break down barriers to innovation
- We help resolve the pricing paradox
- We help align brand strategy with key objectives
- We help companies nurture loyal customers who are more profitable
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.